17,000+
Reservations Managed
More than 17,000 reservations have been created and managed through RentHub.
From The Dealership Floor To The Software That Runs It.
RentHub wasn't dreamed up in a boardroom. It was built out of a real need, experienced firsthand — by dealers who lived the problem every day.
The Problem
RentHub was founded in 2025, built out of a real need experienced firsthand by its founder, Micheal Freundschuh. After decades of running Upstate Equipment — an award-winning, multi-location equipment dealership — it became clear that while the rental side of the business was growing rapidly, the available software simply wasn't built to keep up with equipment dealers like theirs. Multiple disconnected tools were required to accomplish what a single, purpose-built platform should do.
The Turning Point
To solve this problem, Micheal left the dealership and partnered with Constellation Software to create RentHub — the world's leading rental management software, built by dealers, for dealers. RentHub is the rental management platform its creators always wished they had: designed specifically for equipment dealers and built using modern technology, clean code, and powerful tools.
Today
Fully mobile-responsive and accessible from anywhere, RentHub enables teams to manage rentals seamlessly from the office, the job site, or the road. The mission is simple: to empower dealerships and rental houses to run rental operations with the same level of excellence they bring to sales and service — without sacrificing efficiency, control, or profitability.
“We built RentHub because rental shouldn’t be complicated. I grew up in the dealership business and lived the same problems our customers face every day. RentHub was built to give dealers the tools to do rental simply, profitably, and at scale without compromise on which system they happen to be on.”
The Performance Journey
One Dealer's Problem.
Every Dealer's Gain.
0
Duplicate Reservations
No double bookings. No confusion.
24/7
Anywhere. Anytime
Manage Rental operations from virtually anywhere.
3-In-1
One Connected Platform
Three Powerful Solutions - RentHub, TruckHub, and Rentals Online
-
CHAPTER 01
The Dealership Years
The rental problem is lived firsthand at Upstate Equipment.
-
CHAPTER 02
The Partnership
Micheal joins forces with Constellation Software to build it right.
-
CHAPTER 03
RentHub Launches
DMS-integrated rental management, built by dealers for dealers.
-
CHAPTER 04
The Ecosystem Grows
Rentals Online, TruckHub, and Zeta AI join the platform.
-
TODAY
Dealers Everywhere
Rental operations across North America run on RentHub.
Meet The Team
More Than Software. A Team Behind It.
From product development and implementation to training and customer success, our team works alongside dealers to make sure RentHub delivers value beyond the software itself.
Shane Waldemar
DIS General Manager
Ramil Ahmad
RentHub Core Lead
Matt McDermott
RentHub Sales Specialist
Zawar Mahmood
AI Initiative Lead
Hamza Iftikhar
Rentals Online Lead
Umair Shahzad
TruckHub Lead
Baltej Rai
Product Support Group Lead
Lilia Briggs-McEwen
Product Support Group Coordinator
Saad Fida
Customer Success Coordinator
Our Vision & Mission
Our Vision
Redefine rental management for equipment dealers and independents, making rental a seamless and scalable part of every business—while empowering them with the technology and tools to grow with confidence.
Our Mission
To deliver innovative, DMS-integrated rental technology that connects people, processes, and equipment — enabling dealers and independent businesses to manage their rental operations efficiently and grow with confidence.
Trusted By 50+ Equipment Dealers And Growing
Testimonials
Built On Trust. Backed By Stories.
“The support team cares, the development team cares, and it feels like we have software built by professionals, for professionals. The exciting part is seeing RentHub continue to evolve toward less manual interaction and greater efficiency—it will be industry-changing.”
“This software transformed our rental operations with clarity and speed. Couldn’t be happier.”
“The fleet board is a game changer. Our sales teams can now see what’s available, where items are, and what’s coming up for services/repairs. Micheal and his team from RentHub are great people to work with.”
“Finally, rental software that understands dealerships. Not bloated, just fast, clear, and made for how we actually operate.”
“It feels like it was built specifically for us. Everything just works!”
“Renthub is changing how we manage rentals for the better — less stress, more visibility, and way better organization across our entire team.”
“Being able to manage everything in the fleet is great, along with how simple billing is.”
“A game changer for rental businesses. Smooth, easy to use and very reliable.”
The RentHub Ecosystem
Three Connected Products. One Rental Operation — From The Counter To The Customer To The Road.
Powered By ZETA AI
DMS-Integrated Rental Management. Built For Dealers.
Built Around Rental. Ready To Grow With It.
RentHub helps dealers manage the entire rental lifecycle with better visibility, less administrative work, and a more connected rental operation — from reservation to return.
Simplify Dispatch. Move Equipment Faster. Know What's Happening.
Know what needs to move. Know who’s moving it. Know when it’s done.
TruckHub is a dealership-focused transportation and dispatch platform that connects transportation requests, dispatchers, drivers, trucks, trailers, equipment, and locations in one visual workflow — helping equipment dealerships move more equipment with better visibility and less administrative friction.
The Physical Rental Counter May Close At 5:00 P.M. — Your Rental Storefront Doesn't Have To.
Created For Equipment Rental.
Rentals Online is a rental storefront that lets equipment dealers publish rental inventory on their own website, capture customer demand 24/7, and bring structured rental requests into the dealership's existing rental workflow.